Michelle Welling

Behind the Brand: TRIBE Nutrition

tribe foundation run for love

Whether you’ve tried their tasty protein bars, their protein shakes, or seen their community events and races, you’ve probably heard of the TRIBE. We caught up with the team leaving tracks in the sports and nutrition game to learn a bit more about their mission and values, and why their products are so tasty. Read on as we jump into conversation with TRIBE.

HOW DID TRIBE COME ABOUT?

TRIBE was inspired by a 1,000 mile journey. Tom, Rob and Guy - three old friends and runners - started TRIBE in 2015, frustrated with synthetic and sugar-filled energy products. They ran 1,000 miles across Eastern Europe called Run for Love (which they completed in 30 days). They created the first TRIBE products in Rob's mum's kitchen. From there, TRIBE developed natural energy and recovery products, perfect for everyday performance.

WHAT MAKES TRIBE DIFFERENT FROM OTHER PROTEIN MIXES?

TRIBE is a community of 75,000 everyday athletes - runners, cyclists, yogis, climbers and more! The force of nature inspires us and brings us together. Our mission is to lead a revolution in performance nutrition, by trusting nature, and to inspire our tribe to reach their infinite potential.

tribe nurition vegan protein

WHY MAKE TRIBE FORMULA VEGAN?

Plant based is the fastest growing food trend and we want to support everyday athletes in fuelling their bodies to achieve more.

WHEN IS THE BEST TIME TO ENJOY TRIBE?

TRIBE has a range of different products that suit different occasions. From our Protein bars which are perfect pre/post workout to our Protein Powders which support recovery, there's something to fit all. Our latest product the TRIBE Nature Bombs are delicious nut butter filled energy balls, perfect for a mid or afternoon snack. 

WHAT IS YOUR FAVOURITE RECIPE USING TRIBE?

My favourite TRIBE product is the Choc Caramel + Almond Nature Bombs - they’re great as a snack pre/post workout or with a morning cuppa! It’s great that these do some good for you too! Highly recommended!

what is the tribe run for love

TELL US ABOUT THE TRIBE MISSION - WHAT IS THE TRIBE FREEDOM FOUNDATION? 

TRIBE Freedom Foundation was inspired by Run for Love; an epic 1,000 mile journey, completed by co-founders Tom, Rob & Guy in 2013. Over 250 runners joined them along the road from Odessa to Dubrovnik to fight human trafficking and raise funds to set up the first UK home for trafficked children.

Since Run for Love, we have continued to work towards our mission, inspiring thousands of everyday athletes and adventurers to push their own limits to help increase awareness of modern slavery and end human trafficking.

To date, TRIBE and its community have raised over £500,000 for the foundation.

WHAT ADVICE DO YOU HAVE FOR THOSE LOOKING TO START THEIR WELLNESS JOURNEY? 

Set some objectives and focus on the milestones to achieve the end goal. Get others involved in the activity or plan with you to help track and support! If using sports nutrition products, practice practice practice using them, so you can be at your best on race day!