Privacy & Cookie Policy

1. INTRODUCTION

The Sports Edit Limited., https://thesportsedit.com/, (“The Sports Edit,” “we,” “us,” “our,” or “Company”) is committed to respecting the privacy of the information collected from the customers, visitors, and other users (“you” or “your”) of The Sports Edit, a leading destination for fashion-forward activewear, offering a carefully curated selection of the most stylish, innovative sportswear from across the world, which includes our website, social networking pages (the “Site”) and various features, products, and services available via the Site and or in connection with our platform (the “Services”). The Site and Services are collectively referred to as the “Sports Edit Limited E-commerce Platform”. We created this Privacy Policy (this “Policy”) to explain how we collect, use, disclose, and safeguard your information when you use The Sports Edit Limited E-commerce Platform. The Sports Edit is a subsidiary of Marks and Spencer Group plc (and in this Policy “M&S Group” means Marks and Spencer Group plc, Marks and Spencer plc and /or any subsidiaries or group companies).

This Policy is only applicable to the Sports Edit Limited E-commerce Platform, and not to any other websites that you may be able to access from the Site or via the Services, each of which may have data collection and use practices and policies that differ materially from this Policy.

PLEASE READ THIS POLICY CAREFULLY. We take the security and privacy of your personal information very seriously and only collect personal data that is appropriate for you to use, interact and improve The Sports Edit Limited E-commerce Platform. If you do not agree with the terms of this Policy, please do not access the Site and/or Services, or otherwise use the Sports Edit Limited E-commerce Platform.

2. INFORMATION COLLECTION PRACTICES

WHAT BASIC INFORMATION DOES THE COMPANY COLLECT?

We may collect information about you in a variety of ways. The information we may collect depends on your use of The Sports Edit Limited E-commerce Platform and includes, but is not limited to:

(a) PERSONAL INFORMATION. By purchasing an order through The Sports Edit Limited E-commerce Platform, we may collect contact details, demographic data, and other personal data (such as your name, phone number, email address, home address), depending on the information you agree to share with us to render you our Services. We collect this information to ensure that we render our Services efficiently and without a mistake.

(b) PAYMENT INFORMATION. To provide you our Services, we require you make payments through The Sports Edit Limited E-commerce Platform. On the payment page you are asked to provide information such as your credit card type, credit card information, your full name, and card address details. This information is required to process your payments in exchange for the Services provided through Sports Edit Limited E-commerce Platform, through our payment processors Shopify Payments, Paypal, Amazon Payments, Google Pay and Apple Pay However, we do not store Payment Information.

All your card details are passed from your browser to Stripe using the highest levels of PCI and SSL encryption (https://www.shopify.co.uk/pci-compliant), or if you choose to Paypal, again using PCI and SSL encryption systems (https://www.paypal.com/uk/webapps/mpp/paypal-safety-and-security). Your User admin area is protected by your user name and password, which you should never divulge to anyone else.

KLARNA

In order to be able to offer you Klarna's payment options, we will pass to Klarna certain details of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options to you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

WHAT ADDITIONAL INFORMATION DOES COMPANY COLLECT?

(a) AUTOMATIC COLLECTION. We may automatically collect the following information about your use of our Services: access time, device ID, Application ID or other unique identifier; domain name, IP address, language information; device name and model; operating system information; your activities within the Services; and the length of time that you are logged in.

(b) COOKIES. From time to time, we may use the standard “cookies” feature of major browser Applications that allows us to store a small piece of data on your device about your activity on our Site. We do not set any personal data in cookies, nor do we employ any data capture mechanisms on our website other than cookies. Cookies help us learn which areas of our site are useful and which areas need improvement. We use the following cookies:

(a) Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

(b) Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

(c) Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of currency, language or region)

(d) Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with carefully selected third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Name	Purpose	More information
Google Analytics	Tracking who visits the store and from where	Persistent for a very short period
PayPal	Payment transactions	Sessional
_cfduid	Used by the content network Cloudflare to identify trusted web traffic	1 year
cart storefront	Stores information about the contents of your cart	Persistent for 2 weeks
_ga	Registers a unique ID that is used to generate statistical data on how the visitor uses the website.	Sessional
_gat	Used by Google Analytics to throttle request rate	Sessional
_gid	Registers a unique ID that is used to generate statistical data on how the visitor uses the website.	Sessional
_secure_session_id	Stores session information for the checkout process	Sessional
storefront_digest	If the shop has a password, this is used to determine if the current visitor has access	Indefinite
_session_id	Allows Shopify to store information about your session (referrer, landing page, etc.)	Sessional
_shopify_visit	Used by our internal stats tracker to record the number of visits to the shop	Persistent for 30 minutes from the last visit
_shopify_uniq	Counts the number of visits to a store by a single customer	Expires midnight (relative to the visitor) of the next day
Criteo	Criteo use cookies to provide you with personalised adverts when you visit other selected websites.	Persistent for a very short period
Affiliate Window (AWIN)	Attribution – to help understand which adverts you have clicked on	Sessional

Disabling Cookies. You can choose whether to accept cookies by changing the settings on your browser. However, if you choose to disable this function, your experience with our Site may be diminished and some features may not work as they were intended. If you need assistance regarding how to disable cookies from our Site, you may contact us by e-mailing info@thesportsedit.com.

(c) PUBLIC INFORMATION. Some information we collect is publicly available. For example, we may collect data about you from other entities. By gathering additional information about you, we can correct inaccurate information, enhance security of your transactions, and provide recommendations and special offers that may be of interest to you.

3. USE AND SHARING OF INFORMATION

WHAT DOES COMPANY DO WITH COLLECTED INFORMATION?

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience.

We also use your personal information in furtherance of our legitimate interests in operating our Services, the Site and business as listed below. More specifically, we use your information:

(a) USE AND SHARING OF PERSONAL INFORMATION. We will not share your personal information with any third parties without your consent, except for sharing with M&S Group companies for our or their legitimate purposes, unless permitted or required under the law. We may use your personal information to fulfil your orders placed through The Sports Edit Limited E-commerce Platform, or to follow up with transactions initiated on the Site. We may also use your contact information to inform you of any relevant changes to the Site, or to send you additional information about changes to the Company. We may share your personal data with M&S Group to identify whether their customers are also our customers - and vice-versa - and to help The Sports Edit and M&S Group develop products and services, which are relevant to customer needs.

(b) ANONYMOUS INFORMATION. We use anonymous information to analyze our Site traffic, but we do not examine this information for individually identifying information. In addition, we may use anonymous IP addresses to help diagnose problems with our server, to administer our Site, or to display the content according to your preferences. Traffic and transaction information may also be shared with business partners and advertisers on an aggregate and anonymous basis.

Analytics Information. We use Google Analytics to better understand how our customers navigate to and through our websites, how long customers spend visiting our content items and how often they return to visit our websites. Google Analytics also helps us track the effectiveness of the money we spend on our digital marketing campaigns. Their privacy policy can be found here https://www.google.co.uk/policies/privacy/

Social Networking Widgets. We have social networking widgets found in many of our pages. This widget gives you the tools to bookmark our websites, blog, share, tweet and email our content to a friend. Your interaction with those options will result in further cookies, from the providers you use being placed on your system. You can opt-out of the data collection and aggregation created from your interactions by contacting the relevant social network website owners.

(c) MARKETING. We may use your personal information to:

• to provide you with information about other services, features or products we add to The Sports Edit Limited E-commerce Platform that are similar to those that you have already purchased or enquired about;
• to make suggestions and recommendations to you and other users of The Sports Edit Limited E-commerce Platform about features, products or services that may interest you, (including products supplied by M&S Group) which may be based on your activity on The Sports Edit Limited E-commerce Platform.
• to provide you updates about The Sports Edit Limited E-commerce Platform, and our success innovating The Sports Edit Limited E-commerce Platform.

In most cases, we will only send you email or text marketing communications if you have opted in to receive such communications. We will not share your personal data with any third parties for direct marketing purposes without your consent.

When you place an order with us, we may rely on a soft opt-in approach to send you relevant emails or text messages along with our legitimate interest to process your data. The legal basis we rely on in this instance is our legitimate interest to use data in a way that allows us to operate our business effectively, subject to it not materially impacting your rights, freedom or interest.

If we are using this approach, we will make it clear what will happen if you don’t opt-out (you will receive relevant marketing emails), you will be offered a clear opt-out option when your data is collected, and all future marketing contact will be for goods and services provided directly by The Sports Edit which are relevant to your previous purchase. In all instances you will have the ability to opt-out at any time, with an unsubscribe option in the footer of every email we send.

Text Marketing Terms and Conditions

We are using a text messaging platform, which is subject to the following terms and conditions. By opting-in for our text marketing and notifications in, you agree to these terms and conditions.

By entering your phone number in the checkout and initialising a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. You acknowledge that consent is not a condition for any purchase.

Your phone number, name and purchase information will be shared with our SMS platform "SMSBump Inc, an European Union company with office at Sofia, Bulgaria, EU. This data will be used for sending you targeted marketing messages and notifications. Upon sending the text messages, your phone number will be passed to a text messages operator to fulfil their delivery.

If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you with in any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted as a reasonable means of opting out. Message and data rates may apply.

For any questions please text "HELP" to the number you received the messages from. You can also contact us for more information. If you wish to opt out please follow the procedures above.

(d) SERVICE IMPROVEMENTS AND ACCOUNT MANAGEMENT. To manage and maintain the integrity of The Sports Edit Limited E-commerce Platform we may use your personal information to:

• to ensure that content from The Sports Edit Limited E-commerce Platform is presented in the most effective manner for you and for your computer or mobile device.
• to administer The Sports Edit Limited E-commerce Platform and for internal business administration and operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
• to notify you about changes to The Sports Edit Limited E-commerce Platform and to send you service emails relating to your account;
• as part of our efforts to keep The Sports Edit Limited E-commerce Platform safe and secure; and
• to manage and operate your account with us.

(e) USE OF COOKIES. We may use cookies and other tracking technologies to deliver content specific to your interests, to save your password so you don’t have to re-enter it each time you visit our Site, or for other purposes. Promotions or advertisements displayed on our Site may contain cookies. Aggregate cookie and tracking information may be shared with third parties. Also, we may display certain advertising offers on our Site to allow service providers, advertisers, or other third parties to advertise on our Site. Most browsers are set up to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of The Sports Edit Limited E-commerce Platform.

How You Arrived At Our Site. We also collect information about how you arrived at our Site in the first place through the use of cookies. This can include what links or adverts of ours you've viewed or clicked on to reach us, or any search terms you’ve used. If we understand how you look for us, we hope to make it easier to be found.

If you see an advert of ours elsewhere, we or ad agencies or internet marketing agencies that work on our behalf, place a cookie on your browser. This is so that when you arrive at our website we can recognize that you’ve seen an advert of ours elsewhere.

(f) DISCLOSURE TO PROTECT LAWFUL INTERESTS. We may disclose personal information if required to do so by law or in the good-faith belief that such action is necessary to (1) conform to the edicts of the law or comply with legal process served on Company or its parent company, subsidiaries or affiliates, (2) protect and defend the rights or property of Company or the users of the Site, or (3) act under exigent circumstances to protect the safety of the public or users of the Site.

(g) SALE OF INFORMATION. In order to accommodate changes in our business, we may sell or buy portions of our company or other companies or assets, including the information collected through this Site. If the Company or substantially all of its assets are acquired; customer information will be one of the assets transferred to the acquirer.

(h) RETENTION PERIOD. We review our retention periods for personal information on a regular basis. We will hold your personal information on our systems for as long as it is necessary to provide you effective access to The Sports Edit Limited E-commerce Platform.

4. YOUR RIGHTS

(a) CORRECTING YOUR INFORMATION. The accuracy of your information is important to us. We are working on make it easier for you to review and correct the information we hold about you. If you change email address, or you think any of the other information we hold is inaccurate or out of date, please email us at: info@thesportsedit.com.

(b) ACCESS TO INFORMATION. You have the right to ask for a copy of the information we hold about you, free of charge, and we will respond to your request within 30 (thirty) days.

(c) MARKETING. You have the right to ask us not to process your personal information for marketing purposes. You can exercise your right to prevent such processing by checking or unchecking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at: info@thesportsedit.com.

The Sports Edit Limited E-commerce Platform, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these websites.

(d) DELETION OF INFORMATION. If you believe children under 16 provided us information, without parent/guardian consent. You may request that we remove all information about you from our database by contacting us in accordance with Section 9 below, by contacting us at: info@thesportsedit.com.

Additionally, we are working on providing you a way of deleting the information we hold about you, if you no longer wish to use The Sports Edit Limited E-commerce Platform. We will update this accordingly, and we will also notify you when we make a change to this policy. If you have any questions regarding how we are working on providing you a way to delete your information from our servers, please contact us at: info@thesportsedit.com.

(e) RIGHT TO FILE A COMPLAINT. If you are residing in EU and/or United Kingdom: If you have any concerns and/or complaints regarding our information privacy practices, please contact us at info@thesportsedit.com, we will help resolving your question, concern or complaint. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, after you contacted us, you have the right to file a complaint with United Kingdom Information Comissioner’s Office:

Our Information Commissioner’s Office registration number is ZA114792.

UK Information Commissioner’s Office

https://ico.org.uk/concerns/

Tel: 0303 123 1113

5. TRANSFERRING YOUR INFORMATION OUTSIDE OF EUROPE

The Sports Edit Limited E-commerce Platform uses Shopify, Inc., a Canadian company, for providing you The Sports Edit Limited E-Commerce Platform, as a result the servers which your information is stored, may be outside of United Kingdom. As part of the services offered to you through Sports Edit Limited E-commerce Platform, the information which you provide to us may be transferred to countries outside the European Union (“EU”). By way of example, this may happen if any of our or third party providers’ servers are from time to time located in a country outside of the EU. Shopify has protections for personal data in every step of its data flow. EEA personal data is received and initially processed by Shopify's Irish entity, Shopify International Ltd. Data is exported from the EEA to Shopify’s Canadian parent entity, Shopify Inc. This export takes place within Shopify’s corporate structure. Data within Shopify Inc. is protected under PIPEDA, Canada’s private sector privacy legislation, which is considered adequate under the GDPR. Shopify Inc. uses a combination of data centers and cloud service providers to store this personal data in the United States and Canada. When personal data is transferred to the United States, it is either done so through the EU-U.S. and Swiss-U.S. Privacy Shield, for Shopify’s own storage, or through contractual data protection addenda (DPAs) with third-party service providers. The EU-U.S. and Swiss-U.S. Privacy Shields are also considered adequate under the GDPR. Shopify’s Privacy Shield certification statement can be found on PrivacyShield.gov. To see a full list of our third party sub-processors, please see our Sub-Processors List.

By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.

If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.

6. IDENTIFYING THE DATA PROCESSOR AND DATA CONTROLLER

UK and EU Data protection law differentiates between the “controller” and “processor” of personal information. In general The Sports Edit is the data controller for the purposes of the personal data captured via the Sports Edit Limited E-commerce Platform.

7. DATA SECURITY

We have administrative, technical, and physical security measures in place to help prevent the loss, misuse, and alteration of the information that we obtain from you, but we make no assurances about our ability to prevent any such loss, misuse, to you or to any third party arising out of any such loss, misuse, or alteration. Any information disclosed online can potentially be intercepted and used by unauthorized parties.

Data Breach Notification. In the event that a breach does occur, we will take appropriate steps to notify you if you are, or could be, affected and will make all efforts to minimize the impact. We use some companies to process information which are based overseas and outside Europe.

8. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting that you can activate to signal your privacy preference not to have information about your online browsing activities monitored or collected.

Our Services do not track your browsing activities across third party websites and we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your preference not to be tracked online. No uniform technology standard for recognizing and implementing DNT signals has been finalized. Because there is not yet a common understanding of how to interpret the DNT signal, we do not currently respond to DNT signals which may be sent from your computer, mobile device, or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will provide information about that practice in a revised version of this Policy.

9. THIRD PARTY SERVICES

The Site may contain links to other websites. If you choose to visit other websites, we are not responsible for the privacy practices or content of those other websites, and it is your responsibility to review the privacy policies at those websites to confirm that you understand and agree with their policies.

10. NOTICE CONCERNING THE INFORMATION OF CHILDREN

Sports Edit Limited E-commerce Platform is not directed to children. In connection with our Services, we do not knowingly solicit information from or market to children under the age of 16. Please contact us if your child has provided personal information to us and we will take reasonable measures to promptly delete the information from our records; however, please be aware that the information may not be completely or comprehensively removed from our databases, if it is kept in a deidentified manner and if we are not able to link that information to the individual.

11. CONTACT INFORMATION AND POLICY UPDATES

CONTACTING US. If you have any questions about this Policy, our practices related to this Site, or if you would like us to remove your information from our databases please feel free to contact us at: info@thesportsedit.com.

The Sports Edit Limited.

419 Printrooms, 164-180 Union Street, London, SE1 0LH, United Kingdom

Phone: +44 (0) 203 793 0964

UPDATES AND CHANGES. We reserve the right, at any time, to add to, change, update, or modify this Policy, simply by posting such change, update, or modification on the Site and without any other notice to you. Any such change, update, or modification will be effective immediately upon posting on the Site. It is your responsibility to review this Policy from time to time to ensure that you continue to agree with all of its terms.

THE SPORTS EDIT DATA PROCESSORS

Last Modified: April 2022

To support delivery of our Services and The Sports Edit E-Commerce Platform, The Sports Edit Ltd. (or one of its Affiliates listed below) may engage and use data processors (each, a " Data Processor") which will have access to personal information collected from visitors and Users.

This page provides important information about the identity, location and role of each Data Processor. Terms used on this page but not defined have the meaning set forth in the Terms of Service, or superseding written agreement between You and The Sports Edit (the "Agreements").

What is a Data Processor?

A data processor is a third party service provider engaged by The Sports Edit, which processes personal data on its behalf. The Sports Edit uses different types of data processors to perform specific functions as outlined below.

In accordance with data protection laws, The Sports Edit requires its Data Processors to apply equivalent controls to those operated by The Sports Edit to keep your data safe and secure, and Data Processors are prohibited from using the data for their own purposes.

Third Parties

The Sports Edit currently uses third party Data Processors to provide infrastructure services. The Sports Edit undertakes a careful selection process by which it evaluates the security, privacy and confidentiality practices of Data Processors, as well as ensuring the quality of Services they provide.

Infrastructure Data Processors

The Sports Edit may use the following Data Processors to host Customer personal data or provide other infrastructure that helps with delivery of our Services:

Entity Name	Data processing Activities	Entity Country
Shopify, Inc.	E-Commerce Platform Service Provider	Ireland & Canada
Shopify, Inc.	Hosting Provider	Ireland & Canada

Other Data Processors

The Sports Edit may use the following Data Processors to perform other Service functions:

Entity Name	Data processing Activities	Entity Country
Paypal, Inc.	Payment Processing	Ireland & United States
Amazon Inc	Payment Processing	United States
Shopify Payments, Inc.	Payment Processing	United States
Apple, Inc.	Payment Processing	United States
Klarna	Payment Processing	Sweden
Google, Inc.	Website Traffic Analytics & Payment Processing	United States

The Sports Edit Advertising Affiliates & Partners

The Sports Edit may also engage with one or more of the following Advertising Affiliates and Partners as Data Processors to market Site and/or Services:

Entity Name	Entity Country
Affiliate Window (AWIN)	United Kingdom
Klaviyo	United States

Updates

As our business grows and evolves, the Data processors we engage may also change. We will endeavour to provide you with notice of any new Subprocessors to the extent required under the Agreements, along with posting such updates here. Please check back frequently for updates.