Brand Obsession: Get to know P.E NATION
New Brand Alert! The Sports Edit is proud to announce that its latest brand offering is the fashion force from down under, PE Nation. To say that it’s our new activewear obsession would be nothing short of an understatement, and it seems we're not alone.
(Clockwise from top left: Kayla Itsines, Rocky Barnes, Kylie Jenner, Justin Bieber, via @p.e.nation instagram)
If you're on instagram or a fan of the Kardashian Klan (we won’t tell if you don’t), Kayla Itsines or Rocky Barnes then you’ll be no stranger to the brand. Hell, even Justin Bieber was spotted training in the brand last week.
PE Nation was founded in Australia by both Claire Tregoning and the unofficial Instagram goddess that is Pip Edwards. They launched Athleisure in 2016, Swimwear in 2017 and Menswear and Denim in early 2018. Season by season, the brand has continues to dominate our feeds with it's powerful offering.
(Pip Edwards and Claire Tregonoing via @p.e.nation instagram)
The P.E Nation philosophy is centered around "quality design and construction, while offering fashion forward, comfortable pieces,” and this certainly rings true through every collection. With strong, punchy colours, striking silhouettes and retro track vibes, the PE Nation girl is strong, fearless and forever ahead of the fashion curve. Wardrobe envy aside, in a time where being a women in 2018 is being celebrated more than ever, the importance of an powerful fitness brand that is designed by women for women is certainly something worth writing home about.
PE’s aesthetic quickly established itself in its early years, with bold stripes and colour blocking featuring across all collections, to elongate and flatter in all the right places. PE Nation leggings are made from polyester and elastane, with a four-way stretch and reinforced flatlock seams. They've even been squat test approved to ensure 0% transparency. Finally the sweat-wicking fabric whisks away moisture, so you'll feel as comfortable as can be during high impact activities.
On top? Well when it comes to sweating it out in style, it’d be hard to look past any of PE Nation’s uber stylish bra tops. Boasting a blend of sweat-wicking nylon and elastane, PE Nation Bra’s allow for complete freedom of movement while staying technically superior through any mid-impact workout.
Along with killing the luxe athleisure game, PE Nation has also brought out some delish collaborations, most recently with Reebok and more notably the Reebok Classic. In true PE nation style the girls took an iconic shoe and gave it that chic, strong PE Nation touch, sporting their iconic colourways. With extra pieces like these It’s easy to see why the brand has gained a cult global following and become a celebrity wardrobe essential. From Kylie, Kendall and Khloe to Joan Smalls, Sofia Richie and Hailey Baldwin, it is hard to deny that PE has been reigning supreme in athleisure already, with only 2 years under its belt.
Whether it be for sweat style or our everyday wear, because let’s face it there are no restrictions on when and where you can wear activewear anymore, PE Nation ticks all the boxes. It's a technical and fashion forward brand, which supports your workout with its exceptional performance-led design. Pip Edwards and Claire Groening are a part of a movement to support and empower the modern day woman, and ensure they look damn good while smashing their workouts. With each irresistable collection drop we find it hard not to say, ‘you know what, JUST TAKE MY MONEY. We. Are. Sold.'