adidas Sustainability


adidas is one of the most forward-thinking large brands when it comes to sustainability. It already uses a high proportion of eco-friendly materials in its apparel, and an increasing percentage in footwear. By 2024 adidas will only use recycled polyester in all products across the business. For over 20 years it has had Workplace Standards in place to set mandatory requirements for fair and safe working conditions and appropriate wages at suppliers.

adidas sustainability

Sustainable Materials

For the SS21 season, the average percentage of recycled materials in the adidas apparel range stocked by The Sports Edit will be 66%. This is increasing every season, and will hit 100% by 2024. In terms of footwear, in 2020 adidas made nearly 20 million pairs of shoes using recycled plastic waste from beaches and coastal regions (11 million in 2019, 5m in 2018,1m in 2017). A total of 85% of the adidas footwear styles stocked by The Sports Edit in 2021 are PRIMEBLUE (a performance fabric which contains Parley Ocean Plastic) or PRIMEGREEN (a performance fabric that contains no virgin plastic, using a high percentage of sustainable materials). adidas is also part of the Better Cotton Initiative (BCI), and has been sourcing 100% sustainable cotton since 2018. The BCI supports efficient water use, crop rotation and fair working conditions. In 2019, adidas became a co-founder of Microfibre Consortium, which develops innovative tools that lower the release of microfibres into the environment.