VUORI: The Luxury Athletic Brand You Need to Know

The history of VUORI started on the sunny shores of California in 2015. Effortlessly combining the West Cast aesthetic with technical, athletic clothing, the brand is the obvious choice for those who want to fuse fashion with function.

VUORI has a strong look. Founder, Joe Kudla, took inspiration for the brand’s signature style from the aspirational beach community of Encinitas, CA, where the company is headquartered. The community is one of active and creative individuals who seek to inspire each other, and this firm ethos is reflected in the apparel’s overall style.

Vuori clothing

If you haven’t caught a glimpse of VUORI before now, there’s a reason for that. The brand is not widely available here in the UK or Europe. In recent years, it has made the journey across the pond but can only be purchased at high-end retailers in specific locations. Here at The Sports Edit, we have recently launched the VUORI UK store, stocking the fresh activewear collection. Stay tuned — here’s everything you need to know about the brand.