Joanna Turner, Sarah Donnelly and Donna Harris first created LNDR in 2015. Although the name refers to their hometown, the brand is designed for women across the world who lead a busy life and won’t compromise on style. Based in East London, the three ladies behind the brand all came from the fashion industry, which stands to reason considering the impeccable choice of fabrics and oh-so-wearable designs. Pulling from their experiences living a fast-paced London lifestyle, LNDR clothing helps make the transition from shopping to working out, socialising to relaxing, an easy one.
Why we love it:
Always on the go? LNDR pride themselves on providing high quality, functional activewear with a modern twist. Their garments cradle muscles, flatter figures and allow flexibility through movement points for an utterly comfortable experience. Designed to take you from workout class to weekly shop, the collection is filled with easy essentials, including seamless leggings, stylish sports bras and premium tops. Spot artfully minimal touches and chic colourways, with the brand’s bold logo making a stylish statement too. No wonder LNDR’s been spotted on the likes of Sofia Richie, Gigi Hadid and Olivia Culpo.
The LNDR sports bra range is a wardrobe game-changer. Worn alone with leggings or beneath a standard t-shirt, they’re a far cry from the ugly sports bras that saturate the market. Why? LNDR combine technical performance fabrics with streamlined silhouettes that speak to the modern woman. Or, for everyday errands and sweat-inducing spin classes, grab a pair of LNDR leggings. Whether seamless or panelled, cropped or full length, they’re supportive enough to smooth your silhouette and comfortable enough for knee raises and star jumps.