Brand Story

Luxury design meets impressive performance at Athletic Propulsion Labs. Having gained worldwide notoriety for its Load ‘N Launch technology (which got them banned from the NBA for their 'unfair competitive advantage') and Propelium® soles, this innovative trainer brand creates responsive, results-driven footwear in sleek, contemporary designs. 

A firm favourite amongst celebrities and athletes, redefine what you think is possible with APL.

Spotted in APL


Techloom Pro

The revolutionary APL TechLoom Pro reacts flawlessly to your foot strikes. Made from a breathable, flexible and supportive TechLoom upper, these ground-breaking running shoes are engineered to boost performance. Built with a Propelium® sole, they’ll maximise your energy return for explosive push-offs.

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Athletic Propulsion Labs Sneakers

Discover Athletic Propulsion Labs at The Sports Edit. Having gained international fame for being banned from the NBA (its Concept 1 basketball trainer was proven to make you jump higher), the brand has expanded its line to include a variety of versatile race shoes that can slip seamlessly into your everyday wardrobe, too.

Founded by identical twins, Adam and Ryan Goldston, APL (Athletic Propulsion Labs) puts innovation at the heart of everything it creates. Changing the sneaker game with advancements such as TechLoom, a knitted upper that combines breathability, stability and flexibility, as well as Propelium®, a unique compound that offers enhanced shock absorption, cushioning and responsiveness, you can be sure that when you slip on a pair of Athletic Propulsion Labs running trainers, you’ll be enjoying the latest and greatest in running technology.

Why we love it

Combining fashion with function, Athletic Propulsion Labs was named “One of the Five Best New Sportswear Brands in the World” by ISPO and we can see why. The brand has not only proven to increase the reach of a vertical leap with its Load ‘N Launch technology but has also developed an explosive and highly-durable midsole. Combine these innovations with their contemporary, sleek design and you’ll be converted too. 

APL Key Pieces

Looking to take your performance to the next level? Reach for the iconic APL women’s TechLoom Pro trainers which combines an adaptive TechLoom upper with a feather-inspired outsole made from Propelium®. As all of APL’s trainers are unisex, you can grab any APL TechLoom style in your size and feel confident you’ll be able to smash your PB with this lightweight, forward-thinking footwear collection.

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