Every Second Counts

London-based brand Every Second Counts likes helping people get on with important things. Sally Dixon, the brand's founder, left behind a career as a magazine Fashion Director to fuse her seventeen years of industry expertise with her other love: fitness. She believes clever activewear can the fuel one's pursuits without compromising quality of life. Designed in the UK, Every Second Counts crafts sweat-wicking pieces from performance fabrics to suit cardio addicts and first-time gym goers alike. We love their seamless bras, lightweight tanks, and cozy sweats to throw on after class. If only our schedules were consistently this comfortable.